Reach Influencer - The future of influencer marketing

As consumer relationships with brands reach a crossroad, influencer marketing is fast becoming a kind of panacea of opportunities for brands - but I believe it’s about to go through some of its biggest changes in 2018, as it has the ability to completely re-imagine marketing as we know it and design deeper, more meaningful experiences for consumers.

Marketers need to be ready for this shift and prepare for how best to use influencer marketing.

Influencers as distributors of content

The social influencer marketing world has so far been propped up by the belief that influencers are modern-day celebrities. Due to their perceived power with their audience and positive association that comes with brand collaborations, digital influencers can charge a premium to brands for collaboration. It is not unheard of for influencers to charge brands up to 5x their true worth as they could tout “the special relationship they have built” with their fans as justification.

My prediction for the future is that influencers are going to be seen for what they truly are: distribution channels. Brands will therefore have a standardised metric to measure influencer marketing which isn't variably linked to the perceived relationship that an influencer has built with their fans.

A mismatch between results

There is a lot of confusion as to how to measure results in the influencer world. This is primarily because both groups - influencers and brands have wildly different incentives. Influencers are incentivised to price by their highest numbers – which are subscribers and followers - whereas brands are incentivised to price by their KPI - which is generally engagement on the collaboration. Consequently, brands are resigned to merely playing to the influencers measure of success which often leads to sub-par results.

I believe we’re going to be seeing more of a shared risk between brands and influencers. Rather than influencers charging via followers, we will end up in a more mutually aligned market where brands pay for what universally matters – engagement.

The great thing is that when you align incentives between brands and influencers, influencers then work harder to earn their keep and that hard work often leads to better results for the brand. For instance, we have pioneered the advent of a cost-per-completed-view business model to brands whilst also rewarding our influencers on the exact same metric, resulting in influencers averaging 90% completion rates on our branded content. I believe more such models will develop in the future to create a fairer market for all parties involved.

The Facebookification of influencers

Right now, influencer marketing is somewhat of a black box, with vague top line metrics like ‘number of impressions’, ‘views’ and ‘number of clicks’ being the only real measurements of engagement. My advice to marketers: don’t care about how many people see your brand. Instead, focus on something deeper than merely impressions.

I believe in 2018 we’re going to be seeing what I call the Facebookification of influencers. With this, far deeper levels of transparency are going to exist in the influencer world, rather than merely top line metrics such as impressions and clicks. We’re going to be seeing metrics that offer more granularity in the same way Facebook does; you will be able to track things like consumer sentiment and audience psychographics, making sure marketers can use influencers that reflect the brand requirements in a much more specific, emotional way. It’s my belief that whoever can bring this granularity at scale to the influencer world wins.

I’m very excited to see the future of influencer marketing in 2018 as it has the ability to completely overturn how modern-day businesses engage with their customers - by treating influencers as distribution outlets, having a shared sense of risk between brand and influencers and the deep data-driven attitude. I believe it's only a matter of time till we see influencer marketing become even more of a major force in the marketing arsenal.

Go to:  Reach Influencer 2018

Ways To Become A Millionaire Even When You Start With Little

The hardest part of becoming successful is getting started to begin with. But despite the challenges ahead of you, there’s a way to become a millionaire when starting with little. I’m going to show you four reasons why you can become a millionaire with just a small investment.

Focus on learning, not big gain

Education is your greatest weapon. Focus on learning in the beginning. Don’t make the mistake of focusing on making huge gains in the beginning. Learn everything you can because this is how you build the foundations for long-term gains.

They say that if a millionaire goes bankrupt they’ll nearly always be able to get it back. And that’s because they might have lost their money, but they have the knowledge of how to get back to where they need to be.

I’m grateful for the internet. It’s the single biggest library in the world. You’re reading this article right now and you’re acquiring knowledge you wouldn’t have been able to acquire 40 years ago. Use the internet to its fullest extent, whether that’s through reading books, browsing articles or watching video tutorials.

Set some time aside every day to learn something online. It could be a video series or a favorite blog. When you get into the habit of learning regularly you’ll find that you advance much faster.

Focus on the niche you love

These days you can learn about anything and target the niche you’re passionate about. This is what I was able to do with penny stocks. I found a gap in the market and provided knowledge to people who wouldn’t have otherwise being able to access this sort of information.

You can do that with absolutely any niche. When you find a niche you’re passionate about and you use the reach of the Internet you start to make huge gains.

Prove your expertise by creating free content

Your reputation as an authority is the new business card. There’s a reason I created a penny stock guide and made it free for all. You may have already seen ads for it on social media. The way to succeed with little is to create a reputation through your content.

It’s the gateway to success because through free content you start to build relationships with others who value your work. And from there everyone gets richer.

Related:  Millionaire Switch

You can do lots with a little

The days when you needed a huge investment to become successful are long gone. These days you can do so much with just a little. Find what you love, advance your knowledge in that area, and create a product that fulfills a need. Finally, work on building up relationships through portraying yourself as an authority on your subject.

Combine everything together and you can accomplish anything.

Pinterest For Retailers

Pinterest is a great social media and marketing tool for retailers. It is easy to use and can be seamlessly integrated into a current ecommerce website. Pinterest is the second largest referral traffic driver to retail sites, and 93 percent of its users are on the social site to plan for purchases. Pinterest’s estimated 100 million active users spend twice as much money online than the average internet user. Using Pinterest is extremely profitable for retailers, so how does one get started?

Creating an Account

Pinterest offers a special business account with many useful marketing tools for retailers, such as analytics, rich pins, and promoted posts. To get the most out of the Pinterest account, retailers should make sure to use current pictures and logos, keywords in the bio for search engine optimization and details explaining what viewers can expect to see on the page. Add a location and verified website as well, to prove to potential consumers that your store is a trusted business. Once your Pinterest account is active, explore the many features that retailers can use to optimize their success.

Features

A business account on Pinterest offers many features, such as user analytics. Similar to Facebook, Pinterest’s analytics provide the details of who is viewing your page, interaction, website insights, and more. With 85 percent of brand engagement happening outside of Pinterest, adding buttons to an e-commerce site is crucial. The “Pin It” button allows shoppers to pin images to their profile and boards directly from a retail site. A “Follow” button gives viewers the ability to automatically follow the account without having to go to Pinterest separately. There are also “Rich Pins” that businesses can add to their websites. They include current availability and price information right on the image itself. This allows users to see this information when someone pins the product to their own account. Integrating these features is sure to bring retailers a boost, but the features are not enough on their own. A successful Pinterest must have a strategy for optimization.

Strategies

Pinterest is an extremely visual platform; this should be taken into account for every action made on the site. Pins should have a consistent and quality look to them. Pictures used for pins collectively create an image for your brand. All Pinterest photos should have excellent lighting and be clear. They should all have an aesthetically similar appearance, whether in the lighting, colors, or composition. Keywords should be employed, not only in the bio but in the description of pins as well. When creating boards, it is important to include images from other accounts. Boards should have a variety of pins.

Pinterest can be brought inside a brick and mortar store by creating Pinterest boards centering on a display or set of products. Boards are used as inspiration and should evoke an image and lifestyle that shoppers want to emulate. Engage with your customers and show them how items in-store can be used outside the store and tie into everyday life.

Promoted Pins

Similar to any other social media platform, Pinterest offers paid advertisements to their users. “Promoted Pins” do exactly as they say; they promote a pin. The user can pick a specific audience they want seeing their “Promoted Pin” based on characteristics such as location, language, and device. Pinterest then charges by cost-per-click and promotes the pin so that the chosen audience will see it in their feeds. Promoting pins is simple and affordable for retailers.

Pinterest is a social media platform all retailers should be using. It is mostly used to provide inspiration to shoppers and help them to visualize what retailers’ products can add to their lives. The visual nature of the website puts the products on display and is truly perfect for shopping. 

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Using Social Media Marketing the Most Effective Way for Better Ecommerce Conversion

The shift from straight and to-the-point marketing to casual consumer-friendly social media centered marketing is visible in the activities of many brands and sellers. It’s not because other means are less effective. Rather it is for the reason that social media has a firm grip on people now. Most consumers have an online presence in the form of an email id and at least one social media account. Also, most of these people are constantly online through their smartphones and tabs, using their social media accounts and instant messaging apps. Hence, targeting people on social media ponds is really easy, if you know how, you can catch an easy fish!

Building social media centered promotion plans

There are a lot of interesting factors influencing consumers on social media. One of the main reasons is the exposure to the open web for consumer opinions. It has been surveyed that 9 out of 10 people on social media take opinion from other people in their contacts about a product, and some 75 percent of them buy a product just because they saw or read about it on social media.

Hence, building online promotion plans and social media marketing strategies to instigate online shoppers to buy your product has to be worked on sooner than later. And here are some creative ideas to help you plan your social media marketing campaign for catching consumers on these platforms.

Connect back on Social media

You have to realize the fact that you, your website, your product and services would be constantly discussed about, both in your face and behind your back. And most of these discussions originate and continue on social media platforms.

Normally, a positive discussion on your product, generated by satisfied or impressed consumers or visitors, will always act in your favor. But if a wave of negative reviews, words and thoughts starts forming, you must act quickly and show people that you care to settle problems, complaints, and misconceptions about your product and services.

It’s the best way to engage directly with the consumers and visitors, and spread the message that you care about their experiences, and want to give the best quality and service. Resolving the complaint of one customer can spread a positive word about you real fast, and you would be appreciated soon. Moreover, this effort to connect to every consumer on a social media will be rewarded by more positive appreciation and credibility from consumers.

Many businesses have a huge number of fan following on social platforms. But due to the lack of engagement and interactivity with customers and people from the business in real time, they lose their demand over time.

Answer their queries and match up to their expectations

Don’t give your consumers even the slightest opportunity to turn against you on an event of complaint or dissatisfaction. Issues are raised when consumers are stuck somewhere. It may be a query before the purchase or after the purchase. But every query is important, and needs to be answered ASAP! Or else, the disgruntled customers will turn to some other competitor brand, or may shame you in public on the social platform. And you will not love that. Therefore it’s best to meet up to the consumer expectations by answering their queries which they put on social media sites.

Use the power of followers

The smart marketer will harness the power of the fan following on social media creatively. The connections you establish with your fans and consumers on social media can help you get more promotions as people say positive things about you. However, you should not encourage your fans and customers to say only positive things and hide their grudges.

A product cannot be perfect. There will be some downsides or scopes of improvement, and some customers might be dissatisfied for several reasons. And people would love to know all about it, and not just the illuminated positive side of the coin. Therefore, encouraging your followers to speak their mind and give honest opinion or reviews about your products will help others get the picture clear and choose decisively.

However, take care that your followers or users do not spam around at review sites about the product. That will be marked very negatively. Limited amount of reviews, which does not look spammy and also covers all aspects of the product or service, are best accepted by the modern social media centric shoppers. Let it happen naturally, and focus on building healthy relationships with your followers.

Sometimes the negative comments and criticism may batter you hard. But instead of avoiding them, try to face them and resolve the issues for best results. Even annoyed consumers will start supporting you if you respond with patience. If the brand has earned authenticity and credibility in the eyes of users, many consumers will not care for the negative reviews and simply buy the products.

Which social media platforms to target for SMM

Although you may approach all that looks good and promising, you still may be more inclined towards a few for their enhanced suitability towards your product. While Instagram and Snapchat may be the best for one business, LinkedIn may be more apt for another. Some get more traffic flow from Twitter and Facebook than others, while some products get best response through Pinterest and Instagram.

Finally

How you will plan it further depends on the product type, target people, demographics and the habit of people in the area. Not all social platforms are used in all parts of the world. On one hand, the Western world is quite engaged with Snapchat and Instagram while being active on other platforms as well. On the other hand, there are many developing countries where Facebook and Twitter rule. Therefore, your eCommerce social marketing strategy will depend deeply on the demographics you are targeting.

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Tai Lopez Wiki: Books, Mentors, Podcast, and the Road to Success

Tai Lopez got the best advice from his grandfather when he was just 16. He was told to start reading books and today, he reads one a day. Lopez has traveled the world, working and studying and shares his knowledge to inspire others. With a cool net worth of $5.0 million and a head bursting with ideas, Lopez has become a mentor.

What do you do when you want to be something and achieve success? You go to a man like Tai Lopez! What does Tai Lopez do? He is an investor, partner, and adviser to over 20 multi-million dollar businesses. Lopez shares advice on how to obtain wealth, be healthier, love more, and be happier through his popular book club and podcasts. Lopez advises about 1.4 million people in over 40 countries and is considered as one of the best TED speakers in the world, with over 2 million views. Here are some details from Tai Lopez’ wiki.

Life is Complicated

He was born on April 11, 1977, so that makes Tai Lopez’ age 40. Lopez loves to talk about how his journey of learning started when he was 16 years old. That is when he realized that life was too complex to figure out on his own. So, he wrote a letter to his grandfather, a scientist and the wisest man he knew, asking for advice. He soon received a letter back which simply read, “There is no secret formula. Tai, the modern world is too complicated. You’ll never the find all the answers from just one person. If you’re lucky, you’ll find a handful of people throughout your life who will point the way.”

Also Read: Kay Ivey Wiki: 5 Facts to Know about Alabama’s New Governor Books are a Treasure

One week later, Lopez received a package containing 11 dusty books with a note that said, “Start by reading these.” This started Lopez life long fascination with books and his love for reading. He began reading for his search of what he calls the “good life” —the balance of four major pillars of life: health, wealth, love, and happiness. Lopez found inspiration from scores of important men in history including Sigmund Freud, Aristotle, Gandhi, Charlie Munger, Sam Walton, Descartes, Charles Darwin, and Confucius.

Failure is a Hard Teacher

Tai Lopez also lived in an Amish community for two and half years, spent time working in a leper colony in India, and experimented with grass-fed, sustainable agriculture in Polyface farms. He also tried to be an entrepreneur after dropping out of college, but failed miserably and ended up sleeping on his mother’s couch. Lopez then got five millionaires to mentor him, became a Certified Financial Planner, and worked in finance, before becoming an adviser and mentor to others.

A Cool Net Worth

Lopez has appeared on various TV and radio shows, spoke at top universities like the London Business School and the University of Southern California, and started podcasts containing material called “The Grand Theory of Everything.” Lopez condensed everything he has learned from his mentors into a series of “mentor shortcuts” he calls “The 67 Steps.” Why is Tai Lopez rich? That’s because he applies all of his learning to his business and generates revenue. Tai Lopez’ net worth is a cool $5.0 million and is growing steadily. Lopez’ web site is owned by his partners at MAS Group LLC, where he used to be a manager before stepping down.

Sharing His Knowledge to Help Others

While some people have denounced Tai Lopez as a scam artist, there are many who follow his advice and claim that they have benefited immensely. His popularity is growing rapidly, though some of the things he says are a matter of common knowledge (like reading books to improve oneself and finding mentors to guide you). Still, he has unique and inspiring program that people clamor to. Lopez has a wealth of knowledge and experience that he readily shares with those who need it, and has made something of his life by helping other’s with theirs.

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How To Make Money Blogging

“Discover The 3 Steps to Start A Profitable Online Blogging Business TODAY!”

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How To Make Money Blogging

How To Make Money From Blogging

Blogger monthly income reports are inspiring.

When you learn some blogs can generate $100,000+ monthly, you start wondering how exactly people make money blogging.

If you already have a blog or want to give your inner blogger a chance, you should know how you can monetize your great content. This post lists tactics that you can try in order to get rewarded for your blogging efforts.

The beauty of making money online is that you are no longer restricted and 

bounded by the two most defining laws of physics – Your physical presence, 

and time. 

AND, it doesn’t even cost half of what you need in the physical world…

Find out how can you do this easily

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EVERYBODY WANTS THE GOOD LIFE,
BUT NOT EVERYBODY GETS THE GOOD LIFE...
THE MORE YOU LEARN THE MORE YOU EARN!

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INVEST IN YOUR OWN BRAIN.
DOUBLE DOWN ON YOUR MIND.